Episode 27

Why They Bet Everything on Clean Water | Coffeez for Closers with Joe Shalaby

Published on: 25th July, 2025

What if the bottled water industry had a soul?

In this episode of Coffeez for Closers, we sit down with the founders of Rorra—the rising water brand that’s rethinking everything from source to shelf. No plastic. No shortcuts. Just pure purpose and discipline.

These guys didn’t just chase a product—they chased a mission. We talk about building a premium CPG brand from scratch, why simplicity beats noise in today’s market, and what it really takes to lead a purpose-first company in a profit-first world.

From cold plunges to cold calls, this one’s for the founders building something real.

Top producers at E Mortgage Capital are earning more per deal—with faster closings, better tech, and no junk fees.

👉 Learn more: https://join.emortgagecapital.com

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About the Podcast

Coffeez for Closers with Joe Shalaby
Welcome to 'Coffeez for Closers,' a podcast showcasing the heart of a family-owned business in entrepreneurial discussions. CEO of E Mortgage Capital Inc., Joseph shares his wisdom and warmth from building a successful company with friends.
Welcome to "Coffeez for Closers," a podcast that brings the heart and expertise of a family-owned business to the forefront of entrepreneurial and business discussions. Hosted by Joseph Shalaby, Broker and CEO of E Mortgage Capital Inc., this show delves into the world of business with the warmth and wisdom that only comes from a leader who has built a successful company from the ground up with close friends and colleagues.

Each episode, Joseph Shalaby draws on his own experiences and those of his esteemed guests to explore topics ranging from effective leadership and teamwork to innovative business strategies and industry insights. Whether you're a professional in the mortgage industry, an aspiring entrepreneur, or simply interested in the intricacies of running a successful business, "Coffeez for Closers" promises enriching conversations and invaluable lessons.