Episode 33

Building the Latino LinkedIn ft. Frank López & Edder Barcenas | Coffeez with Joe Shalaby

Published on: 5th September, 2025

In this powerful episode of Coffeez for Closers, we sit down with Frank López and Edder Barcenas—the visionary founders behind Negozi, the fastest-growing business platform for Hispanic entrepreneurs in the U.S.

What started as a passion project is now a thriving ecosystem of over 40,000 members—with in-person events, job boards, and a mission to educate and empower the undocumented community through entrepreneurship.

We talk real:

- Running a legal business without legal status

- Building “the Latino LinkedIn” from scratch

- Launching Negozee Life to democratize life insurance and financial tools

- Why financial education is the greatest equalizer

- And how to build generational wealth—even if you're undocumented

This one’s all about vision, grit, community—and breaking cycles of limitation.


Top producers at E Mortgage Capital are earning more per deal—with faster closings, better tech, and no junk fees.

👉 Learn more: https://join.emortgagecapital.com

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About the Podcast

Coffeez for Closers with Joe Shalaby
Welcome to 'Coffeez for Closers,' a podcast showcasing the heart of a family-owned business in entrepreneurial discussions. CEO of E Mortgage Capital Inc., Joseph shares his wisdom and warmth from building a successful company with friends.
Welcome to "Coffeez for Closers," a podcast that brings the heart and expertise of a family-owned business to the forefront of entrepreneurial and business discussions. Hosted by Joseph Shalaby, Broker and CEO of E Mortgage Capital Inc., this show delves into the world of business with the warmth and wisdom that only comes from a leader who has built a successful company from the ground up with close friends and colleagues.

Each episode, Joseph Shalaby draws on his own experiences and those of his esteemed guests to explore topics ranging from effective leadership and teamwork to innovative business strategies and industry insights. Whether you're a professional in the mortgage industry, an aspiring entrepreneur, or simply interested in the intricacies of running a successful business, "Coffeez for Closers" promises enriching conversations and invaluable lessons.