Episode 37

Podcast to Cash: The Foundational Four, VIP Packages & Live Pods ft. Brendan Boyd

Published on: 3rd October, 2025

Joe sits down with Brendan Boyd, founder/CEO of Imperfect Action, to break down how entrepreneurs can turn a podcast into a profit center—without a giant audience. Brendan unpacks his Foundational Four (digital products, paid community, affiliate partners, VIP package), the Live Podcast model that converts on the spot, and how to build a podcast acquisition system (pod-closing) that brings in clients directly from the mic.

You’ll learn how to package your show like a media business (LLC, EIN, business banking, funding), why a VIP package turns free guests into paid ones, how a paid community gives your audience access they actually want, and why most shows die in the “podcast graveyard” (no offers, no CTAs, no plan). If you’ve been publishing without monetizing, this episode gives you the playbook to flip the switch.

All Episodes Previous Episode

Listen for free

Show artwork for Coffeez for Closers with Joe Shalaby

About the Podcast

Coffeez for Closers with Joe Shalaby
Welcome to 'Coffeez for Closers,' a podcast showcasing the heart of a family-owned business in entrepreneurial discussions. CEO of E Mortgage Capital Inc., Joseph shares his wisdom and warmth from building a successful company with friends.
Welcome to "Coffeez for Closers," a podcast that brings the heart and expertise of a family-owned business to the forefront of entrepreneurial and business discussions. Hosted by Joseph Shalaby, Broker and CEO of E Mortgage Capital Inc., this show delves into the world of business with the warmth and wisdom that only comes from a leader who has built a successful company from the ground up with close friends and colleagues.

Each episode, Joseph Shalaby draws on his own experiences and those of his esteemed guests to explore topics ranging from effective leadership and teamwork to innovative business strategies and industry insights. Whether you're a professional in the mortgage industry, an aspiring entrepreneur, or simply interested in the intricacies of running a successful business, "Coffeez for Closers" promises enriching conversations and invaluable lessons.