Episode 20

Scaling Brands with Ads ft. Chase Chappell | Coffeez for Closers with Joe Shalaby

Published on: 6th June, 2025

In this episode of Coffeez for Closers, we’re joined by Chase Chappell—founder of Chappell Digital and one of the top performance marketers in the game. Known for scaling brands to 7 and 8 figures with Facebook and TikTok ads, Chase breaks down how he went from a teenage hustler to managing millions in ad spend for major clients.

We talk paid media strategy, creative testing frameworks, how most brands are wasting money on ads—and what it actually takes to win in a crowded digital world. Chase also shares insights from consulting with big names like Foundr, BetterBrand, and more.

Whether you’re spending $500 or $500K on ads, this episode’s packed with tactical value and real-world lessons from someone who lives and breathes performance.

Top producers at E Mortgage Capital are earning more per deal—with faster closings, better tech, and no junk fees.

👉 Learn more: https://join.emortgagecapital.com

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About the Podcast

Coffeez for Closers with Joe Shalaby
Welcome to 'Coffeez for Closers,' a podcast showcasing the heart of a family-owned business in entrepreneurial discussions. CEO of E Mortgage Capital Inc., Joseph shares his wisdom and warmth from building a successful company with friends.
Welcome to "Coffeez for Closers," a podcast that brings the heart and expertise of a family-owned business to the forefront of entrepreneurial and business discussions. Hosted by Joseph Shalaby, Broker and CEO of E Mortgage Capital Inc., this show delves into the world of business with the warmth and wisdom that only comes from a leader who has built a successful company from the ground up with close friends and colleagues.

Each episode, Joseph Shalaby draws on his own experiences and those of his esteemed guests to explore topics ranging from effective leadership and teamwork to innovative business strategies and industry insights. Whether you're a professional in the mortgage industry, an aspiring entrepreneur, or simply interested in the intricacies of running a successful business, "Coffeez for Closers" promises enriching conversations and invaluable lessons.